I had no idea my friends were so hip and trendy!
Posted: Mon Dec 14, 2009 10:49 pm
http://money.cnn.com/2009/12/10/news/co ... tm?cnn=yes
The brand has also cultivated a reputation as a hipster, offbeat beer -- or what the president of the National Beer Wholesalers Association, Craig Purser, likes to call "retro chic" -- positioning itself as an alternative to big, mainstream brands.