Maybe the RRG part being a blue curve like a river, the rest of it turning into a mountian somehow.
........ ^
......../C\_^_
......./..l...F &\
Red R I V E R Gorge
......o.m.e.s.e
......c.b..r..t..u
......k.e..n..i..n
.........r..a..v..i
.........'...l...a..o
.........s.......l...n
Sorry about all the dots, had to do it to get it to display right.
You set my feet upon a rock
And made my footsteps firm.
-U2's adaptation of Psalm 40
Sendfest and pulldown implies a comp which this event is not, e.g. past comps have used these words in their event names. Pulldown used in an internet search tends bring up items related to pulldown menus. Putting Pendergrass Pulldown in Google came up with Teddy Pendergrass, a musician, as the first hit.
"Be responsible for your actions and sensitive to the concerns of other visitors and land managers. ... Your reward is the opportunity to climb in one of the most beautiful areas in this part of the country." John H. Bronaugh