i know it's the easy excuse to use but.. this year was very much a learning year. this was the first time we've had to shell out major monies for a venue and also the first time we've had expectations be quite so large and the major bit of the responsibility be on our shoulders alone. not to mention a few "perfect storms" that kept a few of us from being as on top of things as we could have been.
the cost - yes, this year it was pricey. it was somewhat out of fear, somewhat out of the unknown, and somewhat out of expectations.
fear - with the costs and time, i know i for one was concerned about covering costs. not a ton.. but it was definitely in my head.. i'd be physically ill if i were to be telling you know that we made only a couple grand on the whole thing. we don't have all the numbers yet but i do know that's not the case
unknown - we've never had the initial costs we had this year. we weren't sure what sort of margins we'd have. also, we were a bit late on pulling the trigger.. so we weren't sure of the attendance. prior to last year, rocktoberfest was a relatively small thing.. now.. well, now it's a brave new world.
expectations - we really had to knock this one out of the park. i think we can walk away from this one feeling good about it, that we set a solid precedent for years to come. now that we have some ideas and some baselines, we can adjust accordingly.
with respect to lower prices, we did eventually pull the prices down after the main events had all taken place.
it's hard to really discuss a fixed price scale right now as we're not fifty-one weeks out from the next event and can't be sure about sponsors, venue, weather, participations, and plenty of other unknown unknowns. what is good discussion is the all-inclusive vs. a la carte.. personally, i'm starting to think that people, despite themselves, want more choices. careful what you wish for, though
http://tinyurl.com/3fd39a
(i really do by into his thinking and the results of the studies.. people can get stymied by choice. when you get some time, check this one out:
http://video.google.com/videoplay?docid ... 3950043200)
as for attendance - saturday night there were around 600 or so people. it was definitely hard to tell, though, since it's a very large venue. but think of it this way - we had 500 orange wrist bands.. and ran out. we bought food for 600.. and ran out.
one thing we definitely didn't anticipate was the popularity of the dyno comp.. it kinda stole the show from a bunch of bands and vendors. it was a late addition.. and excellent one, to be sure.. but it's definitely going to be taken into account for next year.
personal thoughts - i'd like some of the ideas going around about getting shirts with admission. food is awesome.. but maybe something different for different's sake, maybe moe's burritos..? i think maybe trimming a band or two might be good.. concentrate the event more and maybe focus people some. cost-wise, it didn't affect us much this year. the bands were amazing in that they were extremely charitable.. and, as charles mentioned, more people from all walks of life. that'll come through a number of changes, namely getting the word out more and sooner.
there's a lot to work on for sure and that's why we need to hear more. just wanted to give my perspective as well. and to let people know that we have an awesome template now.. it's only going to get better from here.
..sorry.. it's late, i'm tired, and i haven't slept well for weeks. that's what i've got for now. please get us that feedback:
http://rrgcc.org/rocktoberfest/a-great-time-for-all/
thanks