Strategy

the lurkist
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Post by the lurkist »

I agree Michelle.
We need to cast down our preconceptions about who is or might support us.
Cast a wide net.
Climbers - obvious
Mountain Bikers and MB organizations - anyone know this community?
Birders Sierra Club Hikers preservationists Ky Dept of Fish and Wildlife, The Web Society (archeologist club) who else
What about Ohio. The HUGE resource that no one has ever exploited is the University Clubs. UC Mountaineering Club, Miami of Ohio (VA could hook us up?)
who else?
Wes, could you take your Slide show on the road?
"It really is all good ! My thinking only occasionally calls it differently..."
Normie
Paul3eb
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Post by Paul3eb »

hugh, i know the guys at the opc (miami's outdoor pursuit center) pretty well and still help them with trips. they're pretty strapped for cash as a department but i'll talk to them to see if they can't get the university itself to donate..
and great loves will one day have to part -smashing pumpkins
Wes
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Post by Wes »

The slide show is going to be on the road for most of January and maybe part of Febuary, so should be able to influance a bunch of people, hopefully.

MTB is a good place to start, as they might have more money and less availible resources then some of the climbing companies/people.

Also, if we could get a big name person or two to the area, we could do a formal, $100 a plate type dinner or something like that. That way people are getting something for thier money.

Anyone know much about how polititions raise money? Mia maybe?
"There is no secret ingredient"

Po, the kung fu panda
Spragwa
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Post by Spragwa »

Another thing we can do is to hold regular raffles. I know several people in the area who would gladly donate goods, services etc. For instance, who wouldn't like a dinner for two at Jonathan's? I think I could get some local, non-climbing schwag. John's run/walk shop, etc.
Jesus only knows that she tries too hard. She's only trying to keep the sky from falling.

-Everlast
Pete
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Post by Pete »

just a note on dinners, they rarely break even - i've been involved in big fundraising dinners for several organizations over the years - it is a lot of work, requires capital up front on our part, and doesn't generate a lot of $ unless you're doing additional things like silent auctions, etc. - i don't know that we have the personpower to do something like that, nor that we have the donor base locally to make it fly... i think that we can stick w/ other fundraising events...

also, sprag, can you check on KY's rules on raffles - are nonprofits allowed to raffle items, or is it "donate $ and get a ticket for a chance to win" - this sounds petty - but in some states raffles are actually considered illegal gambling... just to make sure we phrase things correctly.... i like the idea though - if we can do something on the rrc.com site where each month there is a prize and you have to donate over X that month to be in the drawing - dinner at cool resturaunts locally, gift certificates for retailers (that can be used via the internet so non-local folks can have a chance at the goodies), etc. - this could make people come back to check the site - "hmm, what's in it this month..." - over 4 - 6 months you could get some good donations going... i like it... as long as we're being legal w/ our "raffle" or "donate and be entered for a chance to win..."
"Don't ever admit you keep score, it's just lame. Go climbing." LK Day
Pete
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Post by Pete »

Murray Property Purchase Fundraising Goals

Total Funds Needed by December 31, 2006 (we can change this…I made it up…) – 180,000
*I think that if we can commit to raising 180K in the next year, we can get it done and if there is a gap of say 10,000 or so to make the payoff we’ll have someone to step in and make up the difference…


Individual “Small” Donations – we can shoot for $20,000 here – that would include all donations of up to $500 – this is a low target – one that we can probably greatly exceed – but it gives us a baseline to work with – so, if individuals want to know how to help, tell that we need 266 individuals to give $75 each to hit this mark – and we’re well on our way with $3500 – which we need to break down – number of donors, average contribution, etc. (Paul / Michelle, can you do this?)

Individual “Large” Donations – donors willing to give over $500 – let’s target $1,000 donations – then we would need 50 of these donors… so, let’s say 50 – 100 large donors – these people are out there, we just need to approach them in the right way – and they can make that donation over a time period – i.e. 2 payments in a year, quarterly, etc. – whatever works best… but my experience is that folks with the ability to give $1000 will just give it up front… 50,000 here

Corporate Donations – we can use a matching plan – i.e. for every corporate dollar donated we will match it with individual donations – so we’re shooting for 70,000 in corporate donors – that’s a high goal, but hopefully it is something that can be done – REI, MountainGear, etc. – they should be good for something… as should local retailers, and non-industry donations that we’ll solicit locally – has anyone asked the RRGCC’s BANK for a donation? That’s a good spot to start – if we look for corporate donations in the amount of $500 to $2000, then we need 35 – 50 donors… this may be too many and we can revise our thoughts here…just trying to get something on paper… so, 70,000 here...

GRANTS - $30,000 – Access Fund, REI, KY state funds earmarked for tourism, etc. – Tourism is one of the state’s big strategies right now and there is money out there to promote it/maintain it – especially in SE KY… we need to work those connections, maybe we need to get back in touch w/ Dan Mongiardo (SP?) and others who have an interest… there has got to be something out there that we can apply for – state, or even federal – the tricky part here is that the RRGCC will have to be the applicant, not the rrc.com group… I’ll research this.

What do you guys think of this plan – tweak it/make suggestions…

Diane

i made a nice pie chart to show all of this, but can't figure out how to import it into the thread... i'll see what kind of feedback i get on this and can revise it and will then send it to michelle to see if she can link it to the thread for me...
"Don't ever admit you keep score, it's just lame. Go climbing." LK Day
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Artsay
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Post by Artsay »

That's awesome, Di! I think it's great! I might be a pessimistic because I think we should make this a two year plan. That's a lot of dough to raise in one year but I'll go along with whatever everyone decides.

As per your request, we've had 52 donators so far at a total of $3635 (before PayPal fees) giving us an average of $69.90/person
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Paul3eb
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Post by Paul3eb »

Pete wrote:Corporate Donations – we can use a matching plan – i.e. for every corporate dollar donated we will match it with individual donations – so we’re shooting for 70,000 in corporate donors – that’s a high goal, but hopefully it is something that can be done – REI, MountainGear, etc. – they should be good for something… as should local retailers, and non-industry donations that we’ll solicit locally – has anyone asked the RRGCC’s BANK for a donation? That’s a good spot to start – if we look for corporate donations in the amount of $500 to $2000, then we need 35 – 50 donors… this may be too many and we can revise our thoughts here…just trying to get something on paper… so, 70,000 here...
let's turn that around: for every dollar of individual donation between xx/xx/2003 and xx/xx/2006, rei or whoever will match that donation up to $xx,xxx. that would help stimulate both ends of the field.. they do that a lot on npr and such.
and great loves will one day have to part -smashing pumpkins
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Artsay
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Post by Artsay »

I also think we should hit people of around tax return time. At least those people that are more likely to get money back!
Does he have a strange bear claw like appendage protruding from his neck? He kep petting it.
Pete
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Post by Pete »

all good ideas - i'll work on putting together something glossy and usable - who wants to do it as a 2 year project vs. 1 year?

i think we can do either... if we do it in 2 we need to up the amount a bit to account for this year's balloon payment and then the payoff (no biggie) -

tax return time is always good - the best time to hit folks up is generally in the spring - not over the holidays - which speaks volumes for the folks that have contributed during the cash-poor holiday season already.

paul - we'll work on some matching goals/language - this may have to be tweaked as we go along depending on what corporate donors are interested in doing... i'll do some research on what rei, etc. have done - and also, rei does a grant program, so we don't want to hit them from two different sides. in the past the rrgcc was not interested in seeking REI's grants because they felt it would compete w/ the access fund, but i think we need to check it out - i'll talk w/ bob about this aspect of things.
"Don't ever admit you keep score, it's just lame. Go climbing." LK Day
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